Types of Studies

We expertise in the following types of studies.

Research studies for New Product Development

  • U&A/Tracking Study/ Purchasers Follow-up Study
  • Concept Screening Test
  • Concept Test
  • Concept Product Test
  • Product Test
  • Concept Test and Concept Product Test for SALES VOLUME FORECAST
  • Package Test/ Color Test/ Naming Test

* Regarding Concept Test, we have rich database of the test results conducted before and database comparison is available for each time of specific concept tests.

Image Strategy/Positioning Studies

  • Corporate Image Study/Brand Image Study

Basic/Consumer Behavior/Life-style Studies

  • Basic/Consumer Behavior/Usage and Purchase Habit Study
  • Life-style Study
  • Benefit Segmentation Study
  • Opinion Study

Advertising Test

  • Advertising Evaluation (TVCF/Print)
  • Communication Power Measurement Test (TVCF)

Customer Satisfaction Studies/CRM Studies

Store Location Studies

Agriculture & Livestock Industry Surveys

Please see this page  ->  (Research referring to Agriculture & Livestock Industry)

If you have subjects like the followings, please contact us.

  • Would like to know awareness rate or purchase rate of a newly introduced product or an existing brand.
  • Would like to determine on-going awareness rate or purchase rate of a brand because a promotional campaign is planned for the brand.
  • The sales of a newly launched product is not successful so far than expected and would like to know reason why.
  • Launched a new product and would like to know who will be purchasers of the product.
  • Would like to know how much more volume will be sold than now, if the current consumer price of the existing brand were reduced.
  • Would like to know the most appropriate consumer price for the new product which is going to be on the market shortly.
  • Would like to know how much more volume will be sold than now, if the current pack design of the existing brand were changed.
  • There are several alternative new package designs and would like to know which one would be the best in terms of increasing sales volume.
  • Would like to know the best positioning for the new product which is currently under development.
  • Would like to plan the best strategy for the new product which is going to be launched in the market. (in terms of product positioning, media plan, distribution plan, etc.)
  • Considering to add some new varieties to the existing brand and would like to know which one or more of new additional variety/varieties would bring the most effective result.
  • Would like to determine the influence on the parent brand (i.e. cannibalization) when a sister brand were launched.
  • Would like to prioritize some new product ideas for further development among several ideas.
  • Would like to estimate the sales volume of a new product when it was launched into the market.
  • Would like to confirm the performance of a new product which is under development.
  • Would like to know if the improved product of our existing brand is better evaluated in comparison with a competitive brand.
  • Developing an improved product of the existing brand and would like to know if the product performance of the improved product could be better than the current product.
  • Would like to know satisfaction level of our customers and to find out the subjects for which priority for improvement should be given.
– The above listings are just examples. I.I.C. Japan, Inc. has a lot of experiences with other various research subjects. Please feel free to contact us for any types of subject.